COTW: Brand X

Don 'Legit' constantly brags about the value of his "brand".  The value goes up and down depending on his unstable mood.  He pegged it as high as $3 billion.  As usual reality makes him a liar.  LOOK at this chart:

Even at his flagship tower on Fifth Avenue, condominium prices have tumbled 49% since 2013. Competition from other high-priced real estate in the neighborhood has had an effect, but so have regular protests outside the building.  In buildings where Trump identification was removed--sometimes after legal action--asset values have recovered.  

Admittedly brand value is a significant chunk of market valuation for most companies.  The Economist reported after a study, that brands account for more than 30% of value for companies listed in the S&P 500 stock index.  Don the Con insists his company is worth $10 billion, but that figure is based on inflated assets values, as we have learned from the latest lawsuit against him for persistent fraud.  Forbes highest estimate for Trump Org value was $4.5 billion in March 2016, which was based in part on information provided by Trump.  The publication said he was constantly pushing for higher valuations and "relentlessly lying to reporters".  For example, he lied about the size of his penthouse apartment in Trump Tower.  So, a generous brand valuation could be in the neighborhood of $1 billion or less.  Just ask Trump's condo owners!

And speaking of fraud, US Person, aka "Brand X", says look at this: